SEA strategy
SEA stands for Search Engine Advertising. This is all the paid search results in the SERP (search engine results page), or the ads you see appearing at the top of the page when you perform a search. Achieving success with SEA requires a well thought out strategy. At BTTR, we provide a SEA strategy that fits your organization and your target audience.
Getting found thanks to an SEA strategy
Advertising on Google allows you to quickly reach your target audience. Unlike SEO (search engine optimization), SEA allows you to appear directly at the top of the search results. Whereas with SEO, all well thought-out plans are needed to beat the competition for the high position in Google, this is not necessary with SEA. However, the big difference is that with SEA you pay for this. SEA can provide greater reach and therefore more conversions. By using ads on Google you ensure that your target audience can easily find your organization online. Chances are that your target audience also uses Google as their main search engine.
With the development of a well-thought-out SEA strategy, we ensure that we work efficiently and effectively with Google ads. Getting started without a well thought-out strategy? Then you will probably pay unnecessary money and not deliver the desired results.
SEA for your organization
A SEA strategy is important for any organization that wants to advertise on Google. When we determine a SEA strategy, we take several factors into account. For example, we always make sure that the SEA strategy is in line with the company's goals.
Creating an SEA strategy has many benefits for your organization. Here are some of the benefits:
- By advertising on Google, you see results almost immediately, this is because your target audience sees you directly in the Google search results.
- With an SEA strategy, we make your organization's goals insightful and measurable.
- In the SEA strategy we define your desired target audience, SEA provides the ability to effectively reach this audience.
The basics of an SEA strategy
The SEA strategy is a part of the marketing strategy. For best results, all components within a marketing strategy fit together. For example, does your organization also deploy SEO and Social Media? If so, it is important that the basics of these match for each component.
The basis of an SEA strategy consists of a defined target audience, measurable goals and a strong message. In addition, it is of course important to set a budget for the ads. To draw a line in all marketing activities of your organization, an unambiguous message is especially important. This also makes the SEA ads strong and recognizable.
Let us develop a strong SEA strategy
Want to get started with SEA and have a strong strategy developed? We will work with you to come up with a strategy that fits your organization. We can also execute ongoing SEA or SEA campaigns for you. Want to know more or get started right away? Please contact contact us. We would love to help you further!