AVG, so much more than a cookie banner
The AVG legislation (called GDPR in English) sometimes seems to be only about data breaches and cookie banners, but those who handle data well can use it as a way to increase an organization's customer friendliness. At BTTR, we always try to work on two principles in our services: privacy by design and privacy by default.
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Five bitesized (😉) principles to apply to AVG
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01 Privacy by design
Literally: data protection by design. Considering personal data early in the development process with consideration can avoid problems with the AVG legislation and also contribute to a user's experience. Most important? Data minimization. Ensure that as little data as possible is collected to achieve a goal. Admit it, the moment you order a product in an online store and don't have to enter your date of birth and gender ... That's nice.
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02 Privacy by default
This is part of privacy by design. This is why these terms are often mixed up. But note that this is about the principle of making default settings as privacy-friendly as possible. You can think about a user account on a platform: what data do you put publicly on the profile and what data do you not? It is also the reason why there must be an opt-in for a newsletter these days.
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03 Customer friendliness and AVG
You know that? You click unsubscribe on a newsletter. Then everything is done to frustrate you. Four screens later you finally unsubscribe. Many organizations assume that you lose a customer when someone unsubscribes, but the reality is often more complicated. For example, someone may be done with offers for a while or the customer has had enough of your pushiness. Why not take a revolutionary approach?
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04 Privacy friendly as part of your brand identity
Practice what you preach. Choose to help a user rather than limit them. Make newsletter unsubscribing childishly simple and dare to go for the longer term. While developing a platform, create a special dashboard for a user for privacy settings. Your (future) customer will perceive your brand as friendly, transparent and honest. Those are terms you want to hear right?
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05 This is where you start:
Start with a privacy check. At BTTR, we have all kinds of tools to give you insight into whether you are compliant with the AVG legislation. Then start working on the role of privacy in your brand identity and make choices based on the results. Do you really want to do this? Then work with us and make AVG part of your brand.
