Develop corporate identity

This is what I want

Developing a strong corporate identity is a lot trickier than many people initially think. A logo and a company name and you're there, right? In reality, there is a lot more to it than just those two aspects. When a corporate identity is developed properly, it can also be critical to a company's success.

The importance of good corporate identity

So it is important to pay adequate attention to developing a corporate identity. If you do it right, you can enjoy the following benefits with a corporate identity.

Ensures unity

To begin with, a corporate identity provides unity. A customer sees many different communications. A website, business card, signing on the building or even a signature at the bottom of an e-mail. Without unity in these communications it can be confusing for the (potential) customer which company is communicating with them. Having a corporate identity developed ensures unity in strategy and is therefore a smart move.

Increase reliability

A corporate identity that is properly implemented increases the reliability of an organization. This is because you come across as professional and show that you are good at your job. A company that does not have its corporate identity in order and communicates sloppily to customers is often quickly cast aside. With a strong corporate identity, the customer comes to you!

Ensures recognition

We all sometimes get tired of all the advertisements we see everywhere. But often you already know exactly which brand the advertisement or communication piece belongs to, without having seen the advertisement all the way through. This is because the company is consistent in expressing a strong corporate identity. You recognize the colors, logo or music even before the commercial is over. 

What does a good corporate identity consist of?

So a corporate identity consists of more than a logo and a company name. But what does it consist of? A strong corporate identity has well thought out the following characteristics:

 

  • The typography
  • Colors used
  • Tone of voice
  • The visuals
  • Storytelling
  • Logo
  • Corporate identity management

Strategists who think with you 

At BTTR, we have many different disciplines in-house. From designers and designers to strategists and online marketers. This allows us to develop a corporate identity for you from A to Z. The story behind the brand is conceived together with our strategists and the results are beautifully developed by our designers and shapers. Do you want the beautiful results to reach the customer? Our online marketers will take care of that. We listen to you and the story of the company and together we develop the perfect corporate identity.

Please contact us 

Have you become enthusiastic about the above and would you like to have a strong corporate identity developed by a professional party? Then feel free to contact us.

This is what I want
+31 318 760 960