I want to rank higher in Google! We hear that more often than not. Unfortunately, getting higher in Google is not as easy as it may sound. It is important to think about everything you are going to put in place to get higher in Google. That's why an SEO strategy is created first. We are not just going to do anything and hope that your website will get higher in Google, it only works with a good SEO strategy.
SEO strategy takes time
The important thing to know up front is that search engine optimization, or SEO, takes time. Your website will not be on the first page in Google within a month. That's not how SEO works. SEO is a marketing method that takes a lot of time. When you put a lot of time into this, it can also pay off a lot. SEO is still a fairly inexpensive way to attract more visitors to your website.
SEO strategy and Google
Google has changed a lot over the years. Nowadays there are a lot less organic results on the first page than before. There are a lot more ads on the first page in Google than there were a few years ago. This means that you have to put a lot more effort into getting on the first page in Google as an organic result. This makes a good SEO strategy increasingly important. After all, you don't get on the first page with your website so easily anymore.
On the other hand, you can also see this as a positive change, because first-page positions in Google do become more and more valuable. The fewer organic results there are, the more likely it is that traffic to your website will go up when you do appear on the first page in Google.