What is link building?

What is link building? Link building is one of the many ways to get to the top of Google. As the name suggests, it ensures that other Web sites link to your Web site. Besides generating links externally, it can also be applied internally. In this case, we speak of internal link building. What exactly is the difference? We're going to explain that to you!

 

External or internal link building?

You now know that there are two different forms of link building, internal and external. But which one do you need? The answer is both. They both require a different approach but are both necessary if you want to rank high in Google. However, internal link building is less labor intensive and easier to apply than the external variant. We are going to explain both forms to you so you know exactly what you can do with it and how to apply it.

What is Internal link building?

As the name implies, internal link building involves linking between pages on your own Web site. Internal link building ensures that the structure of the website is logical and clear. With internal link building, you also indicate the hierarchy within the website. When many pages link internally to another page on your website, you indicate that valuable content can be found there. As a result, Google attaches extra value to that page. Besides Google, users will also be happy when internal link building is properly applied. When you mention a topic the visitor wants to know more about, he can easily go to the page where that information can be found. As a result, he does not have to look up the page himself first. So internal link building should definitely not be missed within your website and is part of good Search Engine Optimization (SEO).

What is external link building?

Now that we know what internal link building is, it's obvious what external link building is. External link building involves linking to your website from other websites. Google finds this very interesting. When many websites link to your website, you obviously have good content and valuable content. Otherwise, they wouldn't link to it so much.

One factor that counts when ranking Web sites is Domain Authority. The Domain Authority is an estimated value that Google gives to a website. External link building raises this Domain Authority, causing Google to rank the website higher. But beware: the links must be honestly obtained. When you acquire a lot of links within a short period of time by, for example, paying external sites to link to you, this will be bad for your rankings. This is because Google wants these external links to be obtained as naturally as possible and may even give penalty points if this is not done. Therefore, adhere to these two guidelines when doing external link building:

  • Don't try to manipulate the algorithm by buying links.
  • Make sure the content is relevant which will naturally build links.

Getting concrete with external link building

Now that you know exactly what external link building means, we're going to explain how you can apply it concretely. There are a number of ways to ensure that external websites link to your content.

Good content on your own website

This sounds simple, but today there is so much content on the Internet that it is difficult to excel. When you do succeed, the content will contain information that others will want to link to purely because of its quality. This is the most natural way of link building.

Good content for other websites

It is also possible to write content for relevant external websites. The idea is that you offer the content to the external parties. When they benefit from it, they will place a link in the text that leads to your website.

Repairing broken links

You may come across a link on a relevant external website that gives a 404 error and leads nowhere. In such situations, you can be the lifesaver when you have content relevant to the broken link. In this case, you can contact someone at that website and indicate that you have the solution for the broken link. In many cases, they will thank you and link to your website.

Outsource link building

Link building can bring a lot of results to your website. However, it is very time consuming and not always easy. Fortunately, we at Timbee internet marketing are experts in this field and are happy to help implement link building for your website. Do you need advice or would you like to know more about what we can do for you? Then feel free to contact us.

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