Proposition and positioning what is what?

Proposition and positioning

Do you know which is which now? The two terms are commonly used in marketing and communications. Quite honestly; often to make a strategy sound more weighty. Not a good reason to use the terms, but in our experience it is often not entirely clear what the differences between these two terms really are and what they actually mean. And no one dares to ask; "what does it really mean?"
Time for clarification.

In this blog, we explain to you what is what now.

Proposition

The term proposition refers to the unique offering and added value that a product or service provides to customers. It is the combination of features, benefits and pricing that make the product or service stand out among competing offerings. A strong proposition makes it clear why customers should choose this particular product or service and helps them understand what makes it unique and valuable.

Positioning

The term positioning refers to how a company wants its product or service to appear in the perception of its target audience. It involves creating an image or identity of the product or service in the minds of consumers, in relation to competing products or services. Positioning is often based on factors such as price, quality, image, customer service and distribution channels. The goal of positioning is to find a unique and distinctive place in the market so that the product or service stands out and is attractive to the target audience.

The difference between proposition and positioning

In summary, proposition focuses on defining the unique value and characteristics of a product or service. Positioning focuses on influencing the perception and image of the product or service in the marketplace relative to competitors. Both components are important for developing an effective marketing strategy and successfully positioning a product or service in the marketplace.

A unique proposition combined with a unique positioning make your business strikingly irresistible!

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