Using Pinterest for business: how and why you should

Maybe you already know the platform Pinterest, maybe not yet. If you don't know Pinterest at all yet, then I encourage you to read this blog carefully. This is because Pinterest is a social media platform that is growing all the time, and using Pinterest for business is also becoming more and more interesting. I explain to you what Pinterest is, where the opportunities for businesses lie and how to use it for business.

Pinterest is a highly visual social media platform. The platform opens as a pinboard for inspiring and interesting images. Pinterest is especially popular among women, nearly 80% of all users are women. Meanwhile, Pinterest is used by 175 million people worldwide. In the Netherlands, 2.4 million people use Pinterest.

Pinterest is thus a visual pinboard and consists entirely of images. This is also immediately the strength of the platform. The expression "a picture says more than 1,000 words" is there for a reason. Images are better remembered, clicked on and shared faster. In addition, Pinterest is so interesting for businesses because the user is often already looking for a product. They are already planning to make a purchase, but first orient themselves on Pinterest. They get inspiration there, but actually plan to do something with that inspiration.

Pinterest is interesting for both B2C and a B2B market. At first you might think that it is mainly interesting for B2C, because it is mainly focused on direct sales. Nevertheless, it is also interesting for B2B companies because Pinterest is good for your SEO!

Pinterest has many benefits for businesses. I've listed some of them for you:

• Pinterest drives more traffic to website
• You are more findable online
• You gain insight into the interests of the target audience

Currently in the Netherlands it is not yet possible to advertise on Pinterest as a business, but this is coming! Advertising on Pinterest has already been rolled out to countries such as Ireland, Australia and New Zealand. It is not known when it will be possible in the Netherlands.

Are you convinced of the power of Pinterest for business? Then it's time to get started and add Pinterest to your social media strategy. But how exactly do you use Pinterest for business? I'll explain it to you.

The first step is to create a business profile on Pinterest. Next, start creating boards. These are the "pinboards" we talked about earlier. Make sure you have created different categories by dividing them into product categories, for example. For example, for an online marketing agency like we are, you can create the following categories:

• Quotes and tips for online marketing
• Furnishing our office
• Infographics

It is important that the pins you "pin" on your boards are relevant. If someone follows the board "online marketing quotes & tips," they won't see pictures of dogs. To cite even one example.

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