3 tips to get started with video marketing

It has been said for a while that 2017 is the year for video marketing. We have seen this trend emerging for a while, but it peaked in 2017. On social media channels like Facebook, more videos are played than texts read or photos viewed. Video is viewed, shared and liked more. But how do you get started with video marketing yourself? I'd love to tell you about that in this blog.

Why video marketing works

But why then is video marketing so popular? One of the reasons video marketing is becoming increasingly important is because people are becoming more important. People like to do business with people. Through video, you show people and make your brand less distant. A few facts about the results of video marketing:

  • 55% of people watch online videos daily.
  • When you have a video on your homepage, it increases your chances of appearing on the first page in Google by 53%.
  • It has been predicted that in 2017 Internet traffic will be 74% video.

 

1 Video marketing starts with a strategy

Making videos does not have to be difficult at all, but it is important that you figure out a strategy in advance. Sporadically posting a video on the Internet does not make much sense. Think about what you are going to make videos about and how regularly you are going to post them. Answer questions like:

  • Who is my target audience and what content do they find interesting?
  • What is my goal with video marketing?
  • What should the videos look like?
  • What interpretation will the videos have?

Then it is important to attach a schedule to this and actually stick to it. Using video marketing takes time, but it also gives you a lot. Provided you do it right, of course.

2 Reality wins out over quality

Are you afraid that it will take you an awful lot of time to create quality videos? Or that you won't be able to do it at all? Don't be alarmed! Viewers prefer realistic videos to the most professional films. Show who the people behind the organization are and how things work at your place. Show who you are and what you do. Your target audience appreciates this. So filming with your phone is perfectly fine. You don't have to buy the most expensive movie camera to start video marketing.

3 Solve problems with your videos

The target audience has a problem and is looking for a solution. An ideal time to come forward with your video. For example, have they purchased your product or are they thinking about it? Then they may not immediately know how it works. Right now, "how-to" videos work very well. The target audience can then see on screen how to use the product. Solve problems for your target audience, this is one of the best ways to reach your target audience.

Getting started with video marketing

Do you think video fits your target audience and do you have content that is easy to share in a video? Then start thinking and planning your video marketing strategy today! Now is the time to start. The big players in the market are already working with it, but for smaller organizations it is not yet a standard part of the online marketing strategy. Here is your chance. The market is not yet saturated, so you can distinguish yourself with online video.

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