Employer branding

How do you make sure you become an irresistible employer? How do you attract talent? It starts with credibility. Do what you promise and show evidence to your future employee through employer branding

What is employer branding?

Good employer branding is about what you do, how you do it and why you do it. Together we discover where your added value lies as an employer and why employees would want to work for your organization.

Step one: align your proposition with your future organization. How to do that? We know that like no other!

This is what I want

Geert Emmens

geert@bttr.nl
+31 318 760 960

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Our views on employer branding:

01 Invest in employer branding

Employer branding is necessary if you want to attract candidates who fit the culture of your organization. Good employer branding makes it easier to attract good talent. This talent forms the foundation of your organization. If potential employees see that your organization has a good reputation as an employer, they are more likely to work for you. In this way, employer branding forms a large part of your organization's right to exist.
02 Employees must be visible in the proposition

The foundation of the organization is your employees. They are the ones who make sure you are unique. Therefore, they must be visible in employer branding. For a good image of the organization, they are necessary. Showing what your employees are like and what the atmosphere is like within your organization says a lot about your organization, take advantage of this.
03 You must be a good employer

The most important thing about employer branding is that the organization is actually a nice place to work. Employer branding goes far beyond telling a nice story. In fact, it really comes into its own when you create a culture that aligns with your brand promise. You do what you say.

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Digital starts with accessibility

By making digital technologies and services accessible, we can ensure that everyone has the opportunity to participate in the digital age and take advantage of the many opportunities it offers.