In what ways can we make adult education accessible in the Betuwe region?

Design systems
User experience design

About

Rivor Volwassenenonderwijs is the training partner for companies and focuses on training, further training, retraining and work and practical experience. Rivor Adult Education is one of the academies of ROC Rivor.

Challenge

The challenge for ROC Rivor is to appeal to adults for the various educational opportunities they offer for adults.

Industry Education
Results rivorvolwassenenonderwijs.nl

Observation

ROC Rivor's proposition does not match the target group for adult education. There is a gap between the expectation of the target group and the image of ROC Rivor.

Solution: an appropriate proposition with a clear strategy

At BTTR we started working on the digital issue of ROC Rivor. Together we started to investigate what positioning is needed to reach working Dutch people. Based on the strategic sessions, we were able to choose a strong positioning.

Thanks to a crystal-clear strategy, we were able to build a strong brand, perfectly in line with ROC Rivor's proposition. Based on sketches, target group research and expert reviews, our design department created a strong corporate identity, recorded in a brand book. Then, using a wireframe session, we made choices in the design of the new website.

User flows, user stories, wireframes, strategy and design complete. So build it. The result is a platform we are proud of.