How do we translate our proposition through the digital highway?
About
IW4 is a social work company. They use talent and ensure that everyone gets suitable and full employment, including people with a distance to the labor market. This motivated organization has been committed to people and work for more than 60 years. With about 400 colleagues, IW4 is committed to business, government and social organizations. They offer work in the field of food packaging, packing and assembly, cleaning work and company catering. IW4 finds it important that people can develop in a safe environment and wants to bring out the best in its employees.
Observation
IW4 is a social work company. They utilize talent and ensure that everyone can perform appropriate and fulfilling work, including people distant from the labor market. Collaborating with organizations that have core values like IW4 excites us at BTTR.
- Industry Business Services
- Result www.iw4.nl/
Challenge
BTTR partnered with IW4 to create an appropriate strategy for developing a corporate website and setting up B2B marketing. With this strategy, in collaboration with De Indruk, we took care of the entire process from positioning to corporate website.
Solution: an appropriate strategy
Our enthusiasm to cooperate with IW4 was great. Not only thanks to the beautiful assignment, we also recognize ourselves in the core values of IW4. Just like IW4, we find cooperation important. It is also our goal to use talents as well as possible and to ensure that everyone can develop. We find it beautiful that there exists an organization like IW4, which makes sure that also people with a distance to the labor market get the opportunity to develop themselves and experience suitable and full-fledged work.
BTTR teamed up with IW4 to come up with an appropriate strategy. With this strategy, we as digital impact creators, in collaboration with De Indruk, took care of the entire process from positioning to corporate website. Thanks to this collaboration, we were able to optimally fulfill IW4's request.
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