How can we set up white label gift card shops from one platform?

  • User experience design
  • Application Architecture
  • Microservices
  • Scalability


B.themarket helps companies set up a gift card program. They do this for companies throughout Europe. B.themarket handles the sales and marketing of their gift cards for its clients, taking it to a higher level.


Buy Any Gift Card is a platform that allows B.themarket to easily set up unique webshops for their customers' gift cards. Previously, B.themarket mainly provided webshops offering various gift cards. These webshops have a direct link to Intersolve. Intersolve offers gift cards from their extensive partner network. These include well-known parties such as and the VVV gift card.


B.themarket was receiving more and more requests for its own unique webshop. Gall&Gall and Etos, among others, were looking for a webshop on which only their own gift card(s) would be available. With Buy Any Gift Card, this has been made possible.

Solution: unique webshop with Buy Any Gift Card.

Thanks to our design, it is now technically possible for B.themarket to easily create its own unique webshop for each customer. In the CMS, B.themarket can create a store. Here they can define color codes and create the assortment. After making these choices, the webshop can go live immediately!

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Thijs van Dijk


+31 318 760 960